The AMP Report was founded by Shira Charles, a seasoned multifamily design strategist and founder of Charles Interior, a national interior design firm recognized for transforming value-add properties through strategic design and financial solutions. Through her work with multifamily investors, Shira identified a persistent gap in the industry: critical investment decisions were being made based on rough estimates and incomplete data, often resulting in missed opportunities and diminished ROI.

​

To bridge this gap, Charles Interior began offering tailored financial projections alongside design strategies—helping clients not only envision impactful upgrades but also understand how to execute them cost-effectively. This hands-on experience naturally led to the creation of AMP: an AI-driven platform that delivers precise, data-backed feasibility reports and consulting services to streamline early-stage due diligence.

​

Why AMP is Different:

AMP combines Shira’s deep expertise in strategic design and financial planning with technology that empowers investors to make faster, smarter, and more profitable decisions. By aligning design strategy with market demands and financial outcomes, AMP helps multifamily investors unlock hidden value, minimize risk, and maximize ROI.